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Yesterday, Google acquired Sparrow, the makers of my favorite email client. Here’s what Sparrow had to say about the operation:

sparrowmail:

We’re excited to announce that Sparrow has been acquired by Google! Read more here.

While this message is carefully written, the real PR bullshit comes in the email they’ve sent to their users. I’ve selected the stinging parts of the text:

We’re excited to announce that Sparrow has been acquired by Google!
We will continue to make available our existing products (…) & we do not plan to release new features for the Sparrow apps.

They could as well have said:

We’re excited to announce that Google is gonna pay us shitloads of money to stop developing Sparrow.

Say goodbye to Sparrow for iPad. As of yet, it isn’t an existing product and the text suggests it will never be. Bid farewell to those features we had been promised too (push notifications and so on). Dear Sparrow team, how is it good news for your users when you’re telling them that they’re being left behind? I must have missed the part I should be celebrating.

When you’ve built such a big customer base, shouldn’t you have a little more respect towards your users? They’re the ones that helped you get there in the first place and leaving them behind doesn’t seem to be the most respectful approach.

So yes, thanks a lot. We couldn’t be happier.

Yesterday, Google acquired Sparrow, the makers of my favorite email client. Here’s what Sparrow had to say about the operation:

sparrowmail:

We’re excited to announce that Sparrow has been acquired by Google! Read more here.

While this message is carefully written, the real PR bullshit comes in the email they’ve sent to their users. I’ve selected the stinging parts of the text:

We’re excited to announce that Sparrow has been acquired by Google!

We will continue to make available our existing products (…) & we do not plan to release new features for the Sparrow apps.

They could as well have said:

We’re excited to announce that Google is gonna pay us shitloads of money to stop developing Sparrow.

Say goodbye to Sparrow for iPad. As of yet, it isn’t an existing product and the text suggests it will never be. Bid farewell to those features we had been promised too (push notifications and so on). Dear Sparrow team, how is it good news for your users when you’re telling them that they’re being left behind? I must have missed the part I should be celebrating.

When you’ve built such a big customer base, shouldn’t you have a little more respect towards your users? They’re the ones that helped you get there in the first place and leaving them behind doesn’t seem to be the most respectful approach.

So yes, thanks a lot. We couldn’t be happier.

 
  1. buysteroidsunitedkingdom reblogged this from sparrowmail
  2. patricksan reblogged this from sparrowmail
  3. leonardwong80 reblogged this from sparrowmail and added:
    I am sad by this :(
  4. danielooi reblogged this from sparrowmail
  5. mikelrecondo reblogged this from sparrowmail and added:
    Yesterday, Google acquired Sparrow, the makers of my favorite email client. Here’s what Sparrow had to say about the...
  6. grooveheroine reblogged this from edagyeman and added:
    never bothered buying Sparrow in...first place, I always had a feeling that
  7. shkolin reblogged this from sparrowmail
  8. mnmthy reblogged this from qube81
  9. qube81 reblogged this from sparrowmail
  10. bobbyphobia reblogged this from gisuck and added:
    Google killed the best email client I’ve used to date. Thanks Google.
  11. tripdog reblogged this from sparrowmail and added:
    is dead now and that I think that was the whole point. Back to Apple mail. WEAK.
  12. gisuck reblogged this from sparrowmail
  13. moja-moja reblogged this from jaccoy
  14. jaccoy reblogged this from sparrowmail
  15. peterglyman reblogged this from sparrowmail and added:
    Shit. Google just...Sparrow. Just when you thought you had the perfect native mail client.
  16. joodle reblogged this from banditsky and added:
    We’re excited to announce that Sparrow has been acquired by Google! Read more here.
  17. rtik13 reblogged this from sparrowmail and added:
    Do not want.
  18. banditsky reblogged this from sparrowmail and added:
    We’re excited to announce that Sparrow has been acquired by Google! Read more here.
  19. soulabstracts reblogged this from iphoneyou and added:
    Sparrow is dead to me. Google has become what George Orwell warned us about.
  20. tumbeuleure reblogged this from sparrowmail and added:
    dafuq
  21. iphoneyou reblogged this from sparrowmail and added:
    Google: where good start ups go...die. If Google does what it normally does, they are...
  22. edagyeman reblogged this from sparrowmail and added:
    They’ve also announced that they have no future plans to release new features for Sparrow. I’m glad I didn’t switch from...
  23. bestvendor reblogged this from sparrowmail and added:
    Check out Sparrow on BestVendor!
  24. music47ell reblogged this from sparrowmail
  25. cablecross reblogged this from sparrowmail
  26. michaelschilder reblogged this from sparrowmail and added:
    Congratulations to the Sparrow team, but I hope it doesn’t spell the end of innovation for Sparrow.
  27. acafourek reblogged this from sparrowmail and added:
    Kind of disappointed that the products won’t be grown - especially since my first thought when I saw the news was that...